We want to become the first 100% green brand, using only recyclable and eco-sustainable materials. A zero environmental impact attitude, with a Made in Italy DNA.
All the materials we use are recycled, compostable and biodegradable.
Who is Amarossa?
Amarossa is the first eco-sustainable and ecological shoe with zero environmental impact: recyclable, compostable and biodegradable in every part. A revolutionary project, completely Made in Italy, born from the passion of entrepreneurs, designers and artisans. At the end of its use, each model is completely disassembled, regenerated, and reintroduced into the cycle, to prevent the materials used from going to waste.
Every year in the world, around 20 billion pairs of shoes are made. of which only 5% is recycled. The fashion industry, in its current form, seems to have no time to produce and safeguard its planet at the same time, so much so that it ranks as the 2nd most polluting industry in the world. In such a disastrous context, here at Amarossa we feel free to be different, striving every day to create trends that respect the environment. We do this by slowing down and embracing a slow-fashion perspective, sure that the greater the ethics with which we work, the higher the quality of our product. For this reason we use only 100% recyclable, green and eco-friendly materials. We have also developed a technique that allows you to disassemble the shoe at the end of its life. So, after purchase and use, you can return to us your Amarossa, which will be dismantled, recycled and put back into circulation.
Amarossa was created to respond to a new market demand deeply connected with sustainability. A "slow fashion" that makes awareness in the use of resources, a distinctive element and a value to be inspired by.